LOS BAÑOS - Putting Laguna on track to getting a larger share of the market for tourism and wellness products, to benefit its thriving village enterprises, was the thrust of the one-day marketing strategy conference called by 2nd District Board Member Neil Andrew Nocon of the Provincial Government of Laguna.
The event, with the theme “ICT and Tourism-based micro/small/medium enterprises: moving towards the Digital Economy”, was held at the ACTETSME (APEC Center for Technology Exchange and Training for SMEs) Complex, at the Science & Technology Park, University of the Philippines – Los Baños Campus, 15 April
2008.
Some seventy entrepreneurs from Laguna and neighboring provinces of Batangas and Cavite joined representatives of various government agencies and Information and Communication Technology (ICT) experts from the private sector in getting a comprehensive view of how to position products and services in the tourism industry in the global marketplace. With the use of modern tools such as computers, e-commerce and networking, these enterprises are in the best position to widen their markets and extend their marketing reach.
Laguna Board Member Neil Nocon, in his keynote address, said that “Laguna’s SMEs could use modern technology such as computers, broadband internet and networking in gaining strong presence in the global marketplace, specially for its tourism services and products.”
“With the combined efforts of government, industry, academe and the community, working together as partners, Laguna’s SMEs stand to reap more benefits from the emerging tourism markets globally,” he said.
“Our natural advantage, in terms of skilled human resources, natural endowment from our pristine environment, technology savvy entrepreneurs and world-class services and products, should propel us to further frontiers of the global competition in our open, seamless one-world economy,” he said, also citing the proximity of Laguna to the innovation centers and research institutes at UPLB and to the institutions that support international trade.
He further stressed that, on the platform of the OTOP (one-town-one-product program) of the DTI, Laguna’s tourism industry could move as one team and carve a brand and a niche in the international market. (Office of BM Nocon, 2nd Dist. of Laguna)
The event, with the theme “ICT and Tourism-based micro/small/medium enterprises: moving towards the Digital Economy”, was held at the ACTETSME (APEC Center for Technology Exchange and Training for SMEs) Complex, at the Science & Technology Park, University of the Philippines – Los Baños Campus, 15 April
2008.Some seventy entrepreneurs from Laguna and neighboring provinces of Batangas and Cavite joined representatives of various government agencies and Information and Communication Technology (ICT) experts from the private sector in getting a comprehensive view of how to position products and services in the tourism industry in the global marketplace. With the use of modern tools such as computers, e-commerce and networking, these enterprises are in the best position to widen their markets and extend their marketing reach.
Laguna Board Member Neil Nocon, in his keynote address, said that “Laguna’s SMEs could use modern technology such as computers, broadband internet and networking in gaining strong presence in the global marketplace, specially for its tourism services and products.”
“With the combined efforts of government, industry, academe and the community, working together as partners, Laguna’s SMEs stand to reap more benefits from the emerging tourism markets globally,” he said.
“Our natural advantage, in terms of skilled human resources, natural endowment from our pristine environment, technology savvy entrepreneurs and world-class services and products, should propel us to further frontiers of the global competition in our open, seamless one-world economy,” he said, also citing the proximity of Laguna to the innovation centers and research institutes at UPLB and to the institutions that support international trade.
He further stressed that, on the platform of the OTOP (one-town-one-product program) of the DTI, Laguna’s tourism industry could move as one team and carve a brand and a niche in the international market. (Office of BM Nocon, 2nd Dist. of Laguna)
Shown in photo are Board Member Neil Nocon (seated 5th from left) with Ms. Regina Austria, Supervising Tourism Operations Officer-Laguna (seated 3rd from left), Ms. Kat Luna- Abelarde- SME NATION Group Head, PLDT (seated, 4th from left) Dr. Sue Liza C. Saguiguit-Dean UPLB College of Human Ecology (seated 6th from left) and other resource persons from the Philippine Long Distance Telephone Company, Smart Communications and officials of DTI-Laguna ACTETSME and participants from the Provincial Government of Laguna.
No comments:
Post a Comment